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Make Amazon’s customers your customers

Login and Pay with Amazon helps you increase conversion, reduce fraud, acquire new customers and build loyalty.
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Redefining the way customers pay

Millions of Amazon customers can login and pay on your website using their Amazon account information. Login and Pay with Amazon can help you add new customers, increase sales and turn casual browsers into buyers. It’s fast, easy and trusted — benefitting from the Amazon brand to grow your business.


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Solutions built for the way you do business

From the largest enterprises to newest startups, Amazon Payments can help you take the next step in growing customer relationships and building your business.

Build customer loyalty

Your customers will appreciate the ease and simplicity of logging in with their Amazon credentials to pay.

Launch your startup

Establish credibility and trust with your earliest customers by leveraging Amazon’s customer-first brand.

Reduce costs for your business

Help lower the total cost of your business with low volume based pricing. Also, our fraud protection helps protect you and your business from unauthorized charges.

Make mobile shopping frictionless

Your customers will appreciate a hassle-free way to pay on smartphones and tablets, with no extra setup for you.

Simple Solution Provider Setup

We seamlessly integrate with a wide variety of shopping cart and e-commerce providers.
See our supported solution providers here.

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Everything you need to succeed.

Access our payment marks, buttons and guidelines on our Resources page.
  • Payment marks and buttons
    Download pre-approved images to use on your website.
  • Button guidelines
    How to add Pay with Amazon buttons to your site.

View the resource library

Ready to get started?

Get started today