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Make Amazon’s customers your customers

Login and Pay with Amazon helps you increase conversion, reduce fraud, acquire new customers and build loyalty.
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Redefining the way customers pay

Millions of Amazon customers can login and pay on your website using their Amazon account information. Login and Pay with Amazon can help you add new customers, increase sales and turn casual browsers into buyers. It’s fast, easy and trusted — benefitting from the Amazon brand to grow your business.

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Identify Amazon buyers when they login. With Login and Pay with Amazon, you get the customer’s name and email address so you can personalise their on-site experience. Millions of online shoppers can now register with your site using their existing Amazon accounts.

Inline checkout

Customers won’t leave your website to enter payment information. Maintain a consistent brand experience and help increase the likelihood of conversion by keeping more customers on your site.

Fraud protection

Help reduce your costs and protect your business with Amazon’s proven fraud detection, at no additional cost to you.

Solutions built for the way you do business

From the largest enterprises to newest startups, Amazon Payments can help you take the next step in growing customer relationships and building your business.

Build customer loyalty

Your customers will appreciate the ease and simplicity of logging in with their Amazon credentials to pay.

Launch your startup

Establish credibility and trust with your earliest customers by leveraging Amazon’s customer-first brand.

Reduce costs for your business

Help lower the total cost of your business with low volume based pricing. Also, our fraud protection helps protect you and your business from unauthorized charges.

Make mobile shopping frictionless

Your customers will appreciate a hassle-free way to pay on smartphones and tablets, with no extra setup for you.


3.4% + £0.20

(for domestic UK transactions)

To apply for volume discounts, please contact us.

No monthly fees

No set-up fees

No fraud protection fees

Simple Solution Provider Setup

We seamlessly integrate with a wide variety of shopping cart and e-commerce providers.
See our supported solution providers here.

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Everything you need to succeed

Access our payment marks, buttons and guidelines on our Resources page.
  • Payment marks and buttons
    Download pre-approved images to use on your website.
  • Button guidelines
    How to add Pay with Amazon buttons to your site.

View the resource library

From the press

Amazon Begins Login and Pay in Europe, Women's Wear Daily

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Amazon Touts Reduced Shopping Cart Abandonment With Newly Expanded "Login and Pay" Service, Fashionista

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“Login and Pay with Amazon” Now Available in Europe, Pambrianco News

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Checkout by Amazon launches in the UK, Internet Retailing

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Amazon launches Login and Pay in Europe, FierceRetail

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Amazon brings ‘Login and Pay with Amazon’ service for buying from third-party sites to Europe, TNW

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Ready to get started?

Get started today