A smarter way to pay

Buy what you want with the tap of a finger

Login and Pay with Amazon makes it easy for customers to buy what they want, and get on with their lives. Forget countless usernames and passwords — your Amazon account details are all you need. Learn More

Protected wherever you go

Amazon's proven security has you covered

Whether you're a customer or merchant, you're covered. Customers' purchases are covered by the A-to-z Guarantee, and merchants can use the same fraud detection technology used by Amazon.co.uk at no additional cost.

uk fraud protection
uk payments mobile

Mobile payments, simplified

Convert more of your mobile traffic into sales.

With no additional setup, merchants can ride the mobile commerce wave. Customers use the information already stored in their Amazon accounts to pay, with no need to re-enter credit card or address information.

From the press

Amazon Begins Login and Pay in Europe, Women's Wear Daily

Read More

Amazon Touts Reduced Shopping Cart Abandonment With Newly Expanded "Login and Pay" Service, Fashionista

Read More

“Login and Pay with Amazon” Now Available in Europe, Pambrianco News

Read More


Checkout by Amazon launches in the UK, Internet Retailing

Read More

Amazon launches Login and Pay in Europe, FierceRetail

Read More

Amazon brings ‘Login and Pay with Amazon’ service for buying from third-party sites to Europe, TNW

Read More